About MMRD Group
MMRD was founded in 1992 by U Moe Kyaw and quickly established itself as a leading market research company and publisher of the first trade directory in Myanmar – the Yangon Directory.
Today, the MMRD Group and its affiliated companies employ over 700 staff across three core divisions: Research Services, Publications, and Trading.
MMRD Publications provides marketing services to small and medium sized enterprises across Myanmar, primarily through 15 regional and sector specific directories. The division’s nationwide database, relationships with trade associations and 20,000 clients, and knowledge about Myanmar’s business environment is unparalleled.
MMRD Trading is MMRD’s youngest division and represents a number of international brands in Myanmar, including Hermann Miller.
About MMRD Research Services
MMRD Research Services has been a core part of MMRD since 1992, providing services for local and international businesses, aid organizations, UN Agencies and multi-lateral trade agencies to support their projects and activities in Myanmar.
MMRD Research Services has historically been organized in three units: Consumer/Market & Media Insights, Business Insights and Social Insights. In 2014, the consumer research-focused unit teamed up with global market research leader AC Nielsen to form the Nielsen-MMRD joint venture.
MMRD Research Services draws on the experience and skills of 250 full-time and 200 project-based resources. It has conducted close to half a million door-to-door interviews out of 24 regional offices, and more than 6,000 focus groups.
U Moe Kyaw
Founder and Managing director of MMRD Group
Born in the United Kingdom, U Moe Kyaw returned to Myanmar in 1990 with a Mechanical Engineering degree from the University of Westminster, London. In 1992, U Moe Kyaw introduced and published Yangon’s first comprehensive directory of businesses. U Moe Kyaw then founded Myanmar Marketing Research & Development Co., Ltd, making it the largest company in the field of marketing and research in Myanmar. U Moe Kyaw is also the Secretary of the National Economic Social Advisory Council (NESAC), a Central Executive Committee member of the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI), founder of Rotary Myanmar, member of the ASEAN Business Advisory Council, treasurer of the Yangon Heritage Trust (YHT), President of the Entrepreneur Association, and founder of several trade associations.
Corporate Development Advisor
Rudolf studied Economics at Bristol University and holds an MBA from Harvard Business School. He is the Corporate Development Advisor at MMRD and also an investor in the Group. He has over 20 years of experience developing businesses in different industries, mostly in Asia. He was a Senior Brand Manager for Nestle, CFO for a German manufacturing SME and Managing Director at Credit Suisse. Most recently he acted as financial adviser on the establishment of the Nielsen-MMRD joint venture, where he also serves as a Director on the Board. Rudolf lives in Yangon with his wife and two kids.
U Aung Min
U Aung Min has over 20 years of research experience in both the public and private sectors. His strong personal interest in analyzing and explaining the socio-economic trends that have shaped Myanmar over the last two decades has made him a leading expert in the local market research industry.As the head of both the Social and Business Insight departments for the last 10 years, U Aung Min brings a very wide range of experiences and expertise to our client that can prove invaluable in the fast moving Myanmar landscape. Also drawing from his previous experience as the Head of the Economic Research Division of the Ministry of Defense, U Aung Min has deep understanding of the political, social and political forces that are driving Myanmar today.As a recognized expert in numerous field, U Aung Min sits on the board of various national organisations such as the National Export Strategy Committee or the Myanmar Marketing Services Association. He is also a consultant for the Ministry of Labour and a lecturer at the Trade Training Institute of the Ministry of Commerce.