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Myanmar Marketing Research and Development

Media Insight > TV Channels

MRTV from the Ministry of Information

Started to exist in 1st November 1980 by NTSC color format.

211 relay stations across the country as the end of 2008.

First TV commercial was aired on December 1989.

The programmes of MRTV reflect the government policy.

Started with a one hour a day trial evening programme which was extended to two hours a day and then extended gradully to air in the morning and evening (afternoon transmission in the weekends).

MRTV is the State TV channel and the programs must align with Myanmar traditional values and customs.

Revenue is not the main objective of the MRTV.

TVC AD Rates for 10 seconds in MRTV Show

	US $	Lower Price	Higher Price
Morning or Early Evening (Weekdays)	240	13,200	18,750
Morning or Early Evening (Holidays)	264	19,800	28,125
Normal Time/ 16:00 to 18:00/ 19:00 to 20:00 (Weekdays)	264	19,800	28,125
Normal Time/ 16:00 to 18:00/ 19:00 to 20:00 (Holidays)	300	39,600	56,250
After International News/ Before Series (Weekdays)	300	26,400	37,500
After International News/ Before Series (Holidays)	360	56,250	56,250
Series/ Cartoons/ Entertainment Programmes (Weekdays)	360	52,800	75,000
Series/ Cartoons/ Entertainment Programmes (Holidays)	390	57,800	80,000
Afternoon Movies (Holidays)	305	39,600	60,000

MRTV-3 from the Ministry of Information

The second free to air TV channel, in English language aiming at the international audience.

Broadcasting started from 1 August 2001.

MRTV3 programs are in English and it covers a wide range of Myanmar’s unique traditions, culture, history, tourist attractions and etc.

Altogether 156 countries can receive MRTV3 though Thai Com3 for Asia Pacific region, Tel Star5 Satellite for America and Hot Bird 6 Satellite for Europe.

MRTV3 is going on air on an average of 17 hours a day’s.

One hour for Myanmar audience, 8 hours for Europe and another 8 hours for America.

Viewers from Myanmar can tune in from 9:00 A.M. to 10:00 A.M.

MRTV-4(Free to Air) from the Ministry of Information

The Free to Air channel, MRTV-4 aims for the local audience was officially launched in Myanmar since 15 Feb 2005.

Started with the 6 hours transmission; three transmission a day.

Since April 11 2009, MRTV4 programme is extended to 20 hours program from 5:00 A.M. to 1:00 A.M.

Viewers in Yangon could tune in with VHF antenna.

Mandalay, Sagaing, Pyin Oo Lwin and Rakhine State except Mrauk Oo could tune in with a UHF antenna respectively.

Average TVC AD Rates for 10 seconds in MRTV-4(Free to Air) Show

	FEC	Lower Price	Higher Price
Prime Time (Mon to Fri)	60	30,000	30,000
Prime Time (Sat & Sun)	75	40,000	40,000
TV Series (Mon to Fri)	90	45,000	45,000
TV Series (Sat & Sun)	105	60,000	60,000
09:30 to 10:30/ 10:30 to 11:30 (Mon to Fri)	330	34,000	50,000
09:30 to 10:30/ 10:30 to 11:30 (Sat and Sun)	375	51,000	75,000
11:30 to 12:30/ 12:30 to 13:30 (Mon to Fri)	375	51,000	75,000
11:30 to 12:30/ 12:30 to 13:30 (Sat and Sun)	375	51,000	75,000
13:30 to 14:30/ 14:30 to 15:30 (Mon to Fri)	450	68,000	100,000
13:30 to 14:30/ 14:30 to 15:30 (Sat and Sun)	375	51,000	75,000
15:30 to 16:30/ 16:30 to 17:30 (Mon to Fri)	450	68,000	100,000
15:30 to 16:30/ 16:30 to 17:30 (Sat and Sun)	450	68,000	100,000
17:30 to 21:30 (Mon to Fri)	330	25,500	37,500
17:30 to 21:30 (Sat and Sun)	330	25,500	37,500
Prime Time refers to the time between the programs which are aired between 17:30 to 21:30 from Monday to Sunday. TV Series refers to the time between the Series and these series are aired 3 times per day.

MWD from the Ministry of Defense

Myawady TV, under the Psychological Warfare Department was launched on 27 March 1995.

Also aims for the local audience.

MWD has introduced trail run of MWD-2 and MWD-3 since February 2008.

Daily air time is from 7:00 A.M. to 11:00 P.M.

Right now MWD2 and MWD3 are airing Myanmar video movies and feature movies.

TVC AD Rates for 10 seconds in MWD Show

	US $	Lower Price	Higher Price
Early Morning Programs (Mon to Thur)	300	17,000	25,000
Early Morning Programs (Fri to Sun)	330	25,500	37,500
16:00 to 18:00 (Mon to Thur)	300	15,000	22,000
16:00 to 18:00 (Fri to Sun)	330	17,000	25,000
18:00 to 19:00 (Mon to Thur)	330	34,000	50,000
18:00 to 19:00 (Fri to Sun)	375	51,000	75,000
19:00 to 20:00 (Mon to Thur)	450	68,000	100,000
19:00 to 20:00 (Fri to Sun)	450	68,000	100,000
20:00 to 21:00 (Mon to Thur)	330	25,500	37,500
20:00 to 21:00 (Fri to Sun)	375	25,500	37,500
Between 21:00 to 21:30 (Mon to Thur)	375	34,000	50,000
Between 21:00 to 21:30 (Fri to Sun)	450	51,000	75,000
After 21:30 (Mon to Thur)	450	68,000	100,000
You can get extra airtime at the rate of Kyats 7000 for 10 seconds, on Friday through Sunday at 19:00-20:00 and after 21:30.

MRTV 4 International and other related channels from the Ministry of Information

The first paid TV channel in Myanmar.

Launched in 1 Feb 2009 for MRTV 4 International.

Launched in March 2005 for 5 Movies and in July 2005 for 5 Series.

5 Movies are airing English movies with Myanmar subtitles mostly but sometime for Myanmar movies.

5 Series are airing Korean and English movie series with Myanmar subtitles mostly.

There are 14 channels in total for MRTV-4 International.

They are ESPN, STAR SPORTS, EURO SPORT, TRAVEL & LIVING, CARTOON NETWORK, ANIMAL PLANET, DISCOVERY CHANNEL, NAT GEO ADVENTURE, NAT GEO WILD, NATIONAL GEOGRAPHIC CHANNEL, STAR WORLD, STAR MOVIES, MTV and CHANNEL [V].