Market Insight provides continuous information on a wide range of marketing variables, which give the marketer an accurate and complete picture of what is happening at the retail level, both nationally and regionally; for both his own brands as well as those of his competitors.

Retail Audit:

  • Covering 1800+ retail outlets spread across 13 major cities
  • Purchase recording diary audited every month
  • Monthly, Quarterly and Annual Reports available
  • Data collected for 14 product categories related to:
    • Purchase volume
    • Purchase price
    • Promotional schemes
    • Selling price

14 Product Categories

CSD, NCSD, Drinking Water, HFD/MFD, Coffee/ Tea Mix, Local Liquors, Beer/ Stout, Instant Noodle, Condensed/ Evaporated Milk, Cigarette, Body Soap, Detergent, Toothpaste, Insecticide