Media Insight is the first and only media information service provider in Myanmar and the team was established in 1994 in order to monitor which products and brands are being advertised through which media, how much is spent on for advertising, and what the media habits of Myanmar consumers are.
Syndicated Research
Media Monitoring
- Monthly reports covering all media (Television, Printed material , Outdoor advertising)
- Print ads tracked in over 94 magazines, 135 journals and 7 newspapers
- TV ads tracked on MRTV, MWD, 5 Movies 5 Series and MRTV4 Billboards & Map signs tracked in 13 cities
TV Audience Rating
The TV audience Rating report covers 200 households with 1000 household members and includes both MWD, MRTV and MRTV-4 Free to Air channels. Monthly, Quarterly, and Annual reports are awardable corvering channel and program viewership by week day, week end, time of day, and which family members are watching.
Myanmar Consumer and Media Index (Consumex)
The Myanmar Consumer and Media Index is a syndicated research conducted nationally to understand the demographic profile and media habits of Myanmar consumers. Additionally, it provides valuable information on purchase and consumption of major consumer product categories. Put together, these two pieces of data become a powerful tool for marketing planning. The last study was conducted in May-August 2010. Stratified Multistage Random Sampling method were applied for this study by targeting general consumers 10+ male and female. (n = 4086)
Reports & Services
Media Insight offers a wide array of reports that provide a comprehensive look at various media today, allowing clients to navigate the changed media landscape and make better business decisions. Click the Show below to view detailed information about the various reports.
Media Monitoring Report
- TV Monitoring Report for 1 Brand Detail
- TV Monitoring Report for 1 Brand and its competitors (Category) Detail
- Media Monitoring Report for 1 Brand Detail
- Media Monitoring Report for 1 Brand and its competitors (Category) Detail
- All Media Monitoring & Expenditure Executive Report (Year to Date)
- Adex report for all brands and categories
TV Audience Rating Report
- Report for TV Programme Rating Detail
- Top Ten Programme Rating Detail
- TV Rating Report for 1 Brand Detail
- Media Planning Service