Media Insight is the first ever and only one media information service provider in Myanmar and the team has been established since 1994 in order to monitor which products and brands are being advertised through which media? How much they spend for advertising? What are the media habits of Myanmar consumers?

Syndicated Research

Media Monitoring

• Monthly covering all media (Television, Print & Press, Outdoor)
• Print ads tracked in over 87 magazines, 123 journals and 6 newspapers
• TV ads tracked on MRTV, MWD, 5 Movies 5 Series and MRTV 4
• Billboards & Map signs tracked in 13 cities

TV Audience Rating

• Covering 207 households with 1031 household members in Yangon & Mandalay
• Recording diary audited every week and channel covered MWD and MRTV
• Monthly, Quarterly and Annual Reports available
• Channel and programme viewership by weekday/ weekend, day part, members of family watching

Myanmar Consumer and Media Index (Consumex)

• Myanmar Consumer and Media Index is a syndicated research conducted nationally to understand the demographic profile and media habits of Myanmar consumers.

• Additionally, it provides valuable information on purchase and consumption of major consumer product categories.

• Put together, the two pieces of information become a powerful tool for marketing planning.

• The last study was conducted in May-August 2008.

• Stratified Multistage Random Sampling method was applied for this study by targeting general consumers 10+,  male and female. (n = 4041)

Reports & Services

Media Monitoring

Media Monitoring Report

For Media Moniroting Report, 17.5% discount would be offered for a purchase of 3 Categories monthly and 5% discount will be offered for a 6 months subscription and 10% for a 6+ months subscription.

TV Audience Rating

TV Rating Report

For TV monitoring report, if the clients wish more brands, our initial price Kyat 120,000 would be added Kyat 10,000 per brand.