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4th to 7th Floor, Pyi Myanmar Dept Building, Corner of Hledan and Insein Road, Kamayut Township, Yangon, Myanmar. |
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| Phone | : 527 798, 536 151 |
| Fax | : 525 740, 525 050 |
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: thurein.nyein@gmail.com
luthawynn@gmail.com |
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Media Insight is the first ever and only one media information service provider in Myanmar and the team has been established since 1994 in order to monitor which products and brands are being advertised through which media? How much they spend for advertising? What are the media habits of Myanmar consumers?
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Syndicated Research
Media Monitoring
Monthly covering all media (Television, Print & Press, Outdoor)
Print ads tracked in over 81 magazines monthly, 124 journals weekly and 6 daily newspapers
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Focus on commercial advertisements, categorising and estimating spending power of each placement and do computerised data input
TV ads tracked on MRTV, MWD, 5 Movies 5 Series and MRTV 4
Record the whold programme, transmitted by both stations
Use Time Lapse Digital Recorder by which we can show exact hour:minute:second in every item
Do computerised data input, categorising each item and TVCs on the following day
Billboards & Map signs tracked in 13 cities
Focus on commercial boards bigger than 15 square feet, categorising and estimating spending power of each board and do computerised data input
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TV Audience Rating
Covering 207 households with 1031 household members in Yangon & Mandalay
Recording diary audited every week and channel covered MWD and MRTV
Monthly, Quarterly and Annual Reports available
Channel and programme viewership by weekday/ weekend, day part, members of family watching
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Myanmar Consumer and Media Index (Consumex)
Myanmar Consumer and Media Index is a syndicated research conducted nationally to understand the demographic profile and media habits of Myanmar consumers. Additionally, it provides valuable information on purchase and consumption of major consumer product categories. Put together, the two pieces of information become a powerful tool for marketing planning. The last study was conducted in May-August 2008. Stratified Multistage Random Sampling method was applied for this study by targeting general consumers 10+, male and female. (n = 4041)
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Reports and Services
Media Insight offers a wide array of reports that provide a comprehensive look at media measurement today and clients navigate the changing media landscape and make better business decisions.
Media Monitoring Report
TV Audience Rating Report
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