In order to assist you in understanding the critical insights of your customers, we offer a variety of research and
evaluation solutions from identifying the critical data required for successful marketing, to designing and executing
research projects and providing you with relevant and useful results for your specific marketing needs:
- Awareness, Attitude & Usage (AAU)
- Brand Positioning
- Market Segmentation
- Advertising & Promotion Effectiveness
- New Product Launches
- Product Tests
- Concept Tests
- Controlled Test Marketing
- Mystery Customer Survey
- Customer/ Employee Satisfaction Surveys
- Market Size Estimation
- Sales/ Demand Forecasting
Qualitative Research techniques used:
- Focus Group Discussions
- Video Recorded
- Conducted in most appropriate locations
- Moderated by most experienced & trained moderators
- Depth/ Key Informant Interviews
- Ethnography
- A day/ week in the life of (Shadow Research)
Quantitative Research techniques used:
- Personal (one on one) interviews
- Shopping Mall/ Central Location Tests (CLTs)
- All research analysed using SPSS
- Capable of performing MVA where required:
- Factor, Correspondence, Cluster, Discriminant Analyses and Multiple
- Regression