Associate Sites
|
|
OUR CAPABILITIES
|
The only research agency to have a master sampling frame.
Yearly media and consumer index offers 95% confidence levels.
The current nationwide media and consumer index, (MMRDs third) has a sample
size of
N = 4,
800 and is extrapolated to nation-wide levels.
All data entry is computerised using RPS and processed with SPSS.
Most experienced fieldwork team in Myanmar visited over half a million household
with
Stringent fieldwork
quality control.
Other international research agencies such as AC Nielsen, AMI, MARG, FORESIGHT,
Hauck Research, NRI
and MBL use our field force.
Is the only agency which is sanctioned by the authorities to do research allowing
us to reach
of the whole
country.
Reporting and presentation methodology are based on AC Nielsen standards.
Up to date we have successfully done over 100 customised projects accounting for
over
100,000 household
respondents.
|
|
Number of projects
|
|
|
Number of groups
|
|
Over 300 groups
|
|
Number of respondents interviewed
|
|
Over 3,000 respondents
|
All groups are video recorded with simultaneous translation.
The Qualitative department is headed by Molly who has moderated over 300 groups
which
makes her the most experienced qualitative research practitioner in the country.
She has been with MMRD for seven years and has received overseas training by AC
Nielsen
SRG.
|
Retail Audit/ Tracking
Developed over the last 7 years, MMRD retail division is unique
as
it is done on a fortnightly basis with nearly 1,000 outlets from
13 to 6
major cities.
MMRD has a retail census of all consumer outlets in Yangon with
detail mapping.
MMRD also has a directory division which prints the yellow
pages
for Yangon and Mandalay and another 8 specialised
directories it
has access to all the database of business
information (around
60,000 business listings)
|
|
Media Monitoring
TV MONITORING
Over three years records of everything shown on television.
Provides - Daily, Weekly, Monthly, YTD Category & Brand Reports with details
information.
(spots, duration, expenditure, position of the ad, etc…)
PRINT & PRESS
Over three years stock of all the major magazines (over 80 titles), newspapers (3 national,
3 regional) and Journals (over 50 titles).
Press clipping services.
Outdoor
Monitor in 8 major cities and 4 years records in our data bank.
TV AUDIENCE RATING
Weekly visit with diary form, conducting in YANGON & MANDALAY for 3 years.
TV audience monitoring in 300 households - more than 1400 respondents.
|
|